Pixel Tracking Plugins
WooCommerce Pixel Tracking Plugins
WooCommerce is no doubt the best WordPress plugin that provides simplified e-commerce solutions. 30% of global e-commerce websites are integrated with WooCommerce. The reason behind such exponential growth goes to the availability of independent plugin integration with WooCommerce. WooCommerce is in itself a complete solution, although it allows other plugins to integrate with it for more specified operations.
Tracking on WooCommerce comes with limited features and therefore it is highly recommended to install other plugins with the WooCommerce store for detailed analysis. With plugins, owners are able to view the real-time performance on their websites. These performance analytics show real-time data about the number of visitors, the performance of ad campaigns, analysis of customer behavior on the store, redirects and visitors from other social platforms, tracking conversions, the bounce rate of customers from product pages, bounce rate from the home page, tracking customer behavior according to the locations, checkout funnel performance, visitors on blog pages and other realtime information about the performance of the WooCommerce website.
Conversion Tracking & Pixel Tracking Plugins
There are many plugins that can be installed on the WooCommerce website to gain detailed information about the customer behavior on the store, some of these include:
- Mixpanel by SkyVerge creates easy analysis by creating metrics segments. It needs a Mixpanel account and costs $149 yearly.
- Snapchat Pixel by Snap Inc. is a plugin that provides complete reporting of Snapchat performance and marketing to snapchatters. It is free of cost and further, it provides $150 ad credit to start campaigns and it can be seen in the Snapchat Ads Manager.
- Clever Ecommerce for Google Ads & Google Shopping by Clever eCommerce gives accurate marketing campaigns for google ads. It also gives enhanced keywords and retargeting to potential customers. It costs $29.
- Logico Bid-Smart Advertising by LOGICO3C is a plugin that provides real-time marketing campaigns to potential buyers and saves time and effort for the owners to target special groups based on behaviors taken from machine learning software. It costs $29.
- Google Ads ROI Optimizer by Commerce Direct offers a unique machine learning strategy to save ad costs by offering repeat customers unique discount offers via cookies and pixels drop on product pages. This plugin saves ad costs for unnecessary charges of repeated customers and creates separate IDs for repeat customers and incentivizes them with discounts. It costs $29.
- Preciso Bid-Smart Advertising for Merchants by Preciso gives accurate marketing strategies to save ad costs for small and medium WooCommerce businesses. The latest machine learning software gives prudent, prices, and economical strategies to market effectively. It costs $29 yearly.
- Conversion Tracking Pro for WooCommerce developed by weDevs is an all-in-one marketing and analytical plugin that takes key data from Facebook pixel multiple accounts, Microsoft, Twitter, Google Adwords, or any other platform with easy javascript integration and displays real-time pixel-perfect data. It gives conversion tracking to the owners from all the platforms to conduct retargeting to potential customers. It costs $99 yearly.
- Google Ads & Marketing by Kliken is a free plugin that helps WooCommerce store owners to create a marketing strategy for Google Ads, retargeting to the potential customer, and track conversions for ads from Google in real-time.
- WooCommerce Google Analytics by WooCommerce is a free plugin that can be integrated with the website to track customer performance on the website and to know the ad wastage from the product page to the checkout page. It gives real-time analytical data about the store.
- WooCommerce Google Analytics Pro by SkyVerge is another conversion tracking and analytics plugin that tracks and displays advance results based on Customer ID and behavior on the store. It shows real-time data and customer behavior in the store. It costs $79 yearly.
- Kissmetrics by SkyVerge is another tracking plugin that can show the most relevant analytics regarding the store. It costs $149 yearly.
- HubSpot for WooCommerce by MakeWebBetter is a free plugin that can be integrated with the store to get detailed information on customer tracking and performance. It also includes creating reliable marketing strategies and retargeting strategies to add revenue to the store.
All these plugins provide real-time conversion tracking. Some of these are specialized plugins that work on only certain platforms while some of them work independently. These plugins are made to give advanced marketing strategies to all kinds of stores.
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